Who owns the ROSE International Doll Expo (ROSE)?

ROSE is owned by DP Creations, LLC (DPCR)

Who owns Bountiful Baby?

Bountiful Baby is also owned by DPCR

Who owns DPCR (DP Creations, LLC)?

DPCR is owned by Nevin and Denise Pratt.  Legally, they each own 50%.  There have never been any other owners.

Have there ever been outside investors for DPCR?

No. The sources of financing for DPCR have always been limited to: (1) Nevin and Denise's personal financing to start the company, (2) reinvesting of company funds (profits) when earned, (3) credit cards for daily operational needs, (4) a line of credit from the federally insured Utah bank that we bank at, cosigned and personally guaranteed to the bank by Nevin and Denise Pratt, and used for occasional other operational cash-flow needs. 

There have never been any other sources of funding.

Where is ROSE held, when is it held, and how often?

Since 2016 ROSE has been held at the Davis Conference Center (DCC) in Layton, Utah.  It is held annually, in the summer.  From 2020 onwards, it is planned to be held in June.

Will you ever have ROSE anywhere else?

Probably not.  We need ROSE near Bountiful Baby.  Logistically it would be too difficult otherwise. 

Why is it at the Davis Conference Center (DCC) rather than some other Salt Lake venue?

DCC was the chosen location by the prior owners of ROSE before DPCR acquired the show, and our own research has come up with no better location or solution.

Who owns the Davis Conference Center (DCC)?

DCC is a government facility, and is owned by the Davis County Government.  Davis County is the third largest county in Utah. Davis County then contracts out management of the facility via government audited contracting standards.  We are not involved in the management of DCC in any way.

How much does it cost for DPCR to sponsor the ROSE show?

More than $160,000 per show.

Costs fall into three categories: (1) fees paid to DCC, (2) wages paid for staffing, and (3) various miscellaneous expenses such as decorations, games and prizes, trophies, cost of souvenirs, printing of the ROSE program, ROSE calendar, advertising, 3rd party vendor fees for ice cream, cookies, etc.  Those various costs break out as follows:

1. DCC fees: for the 2019 show, DPCR paid DCC $66,010.84.  This in turn breaks down as follows: (1) Space Rental $22,028, (2) Food for events $18,654.85, (3) Audio/Visual Charges for the microphone on the show floor, classes and night events $11,225, (4) Tax $3,013.26, (5) Mandatory 22% Gratuity Charge $11,089.73.  DCC does not allow outside food brought in unless we pay a $1000 additional surcharge to DCC per outside vendor, which we did for Ruby Snap Cookies in 2019, and Leatherby's Ice Cream for 2018 and 2017.

2. Wages: DPCR pays employees biweekly, and has about 30 employees.  For the two-week payroll that encompassed 2019 ROSE, payroll expenses (including payroll taxes) was exactly $68,527.83.  For the two-week payroll following ROSE, payroll (including taxes) was exactly $38,155.16.  This means an extra $30,000 in payroll expenses was incurred just for the four days of ROSE (there was a lot of employee overtime that week, with Ann alone clocking more than 90 hours that single week).  This was then easily matched with at least another $30,000 payroll expenses for the other 50 weeks of the year for the employees to prepare for ROSE.  This means direct payroll costs were at least $60,000 for the fiscal year to support the 2019 ROSE show.  And these numbers do NOT include anything for Nevin and Denise's time.  To present this another way, $60,000 is about the equivalent of wages for 1 to 2 full time employees, and we have far more employees working on ROSE than that.  ROSE related payroll is at least $60,000 per year, and probably much more.

3. Miscellaneous Expenses:  For 2019, there was about $7,000 spent on just the Baby of the Year mini-baby alone, about $10,000 spent on souvenir costs, and about $7000 for the calendars and the ROSE program pamphlet.  Then add in event insurance, the vendor bags, games, prizes, trophies, medals, decorations, and outside food vendor charges (what we paid Ruby Snap Cookies in 2019, and Leatherby's Ice Cream in earlier years), and we have more than $35,000 total spent in this category for 2019 ROSE.

How much do you pay your employees?

The employees determine their own pay via a computerized merit voting system.

Each employee votes on a quarterly basis on their own opinion of the ordered value of each employee to the company.  Each employee vote is also weighted based on their current pay.  Then, finally, the computer determines the final employee wage, based on the employee merit vote.

In other words, the employees themselves determine their own wages, and it ranges from $10/hr to $25/hr, with an approximately even distribution across the range. 

How much revenue does ROSE produce?

The ROSE website uses Shopify for it's platform.  We actually alternate two different Shopify sites so that we can be working on the next year's site while operating the current year's site.  For the site that was for the 2019 ROSE, Shopify reported total revenue collected of $136,296.51 (from July 1, 2018 to August 1, 2019 when the 2019 site was deactivated).

With the exception of the Rose Buds class that Denise Pratt taught, this revenue does NOT include revenue from classes.  Classes are taught by independent teachers. When you sign up for a class, you pay the "tuition" directly to the teacher, and not to ROSE. 

This revenue includes revenue from souvenir sales.

This means you are operating ROSE at a loss.  Why do you do it?

We've never intended or expected ROSE to be a profit center, nor do we intend to allow it to be.  We operate the ROSE show for the community.  And we greatly appreciate all of the donations from the community that have helped make it successful. 

If you look at the value of the items given away during the events, you can see that there is more value given away at the events than is ever collected in event ticket fees.  This is because of the generosity of a large number of people participating.  We appreciate all of you.

DPCR does receive some level of marketing and advertising value from ROSE, so from a business perspective it is worth doing even at a loss, as long as the loss isn't too great.

We do it for you, and for the love of the art, and the community.